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MARKETING
Instagram & Social Media
Content that sells the destination experience, not just the property. Editorial strategy and community management - no random posting.
What we do
01
Regional content
Not just photos of the property - local food, beaches, viewpoints, events. Attracts broader audience.
02
Reels that convert
Short-form video of the property + region. The Instagram algorithm loves it.
03
DM management
Reply to questions and booking requests via DM during business hours.
04
User-generated content
Repost guest photos with permission. Maximum social proof.
What you get
- Monthly editorial calendar
- 12–20 posts per month (posts, reels, stories)
- Instagram + Facebook management
- DM replies during business hours
- Monthly performance report
Frequently asked questions
Which platforms for STRs?
Instagram first (visual + travel audience). Facebook secondary. TikTok only if you have creative appetite for video.
How many followers do I need?
For STRs, quality > quantity. 2,000 local followers convert better than 20,000 random.
Does it make sense if I already have a profile?
Yes - we audit and level it up. We don't create a new profile if there's already history.
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