Google Ads for Short-Term Rentals
Reach guests who are searching for accommodation in your area. We set up, optimise and report on your campaigns, and measure them per booking rather than per click.
What we do
Searches with booking intent
Ads on searches such as 'holiday home Lagos', 'Porto apartment for 4' or 'Algarve rental with pool', made by people ready to book.
Your name, protected
Booking.com runs ads on your property's name. A campaign on your own name sends those searches to your site instead.
Seasonal calendar
Campaigns planned ahead for summer, winter breaks, Carnival, Easter and Christmas, so nothing is improvised.
Booking tracking
GA4 and Google Ads conversion tracking, with return on ad spend measured per confirmed booking rather than per click.
What you get
- Audit of your Google Ads account (if you have one)
- Campaigns set up in your own Google Ads account
- Campaign on your property's name and on searches in your area
- Bid and keyword adjustments throughout the month
- Monthly report: direct bookings and the cost of each
Frequently asked questions
How much do I need to invest?
The simplest way to start is a Season Campaign: €249 for 8 weeks of Google and Meta ads (€189 with a new site). For owners with 3 or more units, ongoing management is €159 a month, with no lock-in. You pay the ad budget directly to Google; you can start with €100 to €150 a month in high season.
Is it worth it if I'm already on Booking.com?
Yes. Booking.com runs Google Ads on your property's name and takes bookings that could have come to you directly. Running your own ads protects your name.
How soon will I see results?
It depends on your area, the season and your site. From day one we measure how many direct bookings come from the ads and what each one cost. If it doesn't pay off, we adjust or stop.
Related services
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Reach us by phone or right here. The first briefing is always free.
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