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MARKETING
Google Ads for Short-Term Rentals
Capture guests actively searching for accommodation in your area. Structured, optimised and reported campaigns - measured per booking, not per click.
What we do
01
Intent-based search
'Holiday home Lagos', 'Porto apartment 4 people', 'Algarve rental with pool' - ads on queries with clear booking intent.
02
Performance Max for STRs
Campaigns that learn where your ideal guests are online - search, display, YouTube, Discover.
03
Seasonal calendar
Peak Summer, Winter escape, Carnival, Easter, Christmas. Calendar ready, no improvising.
04
Booking tracking
GA4 + Google Ads conversions. ROAS measured per confirmed booking, not per click.
What you get
- Google Ads account audit (if it exists)
- Full setup or restructure
- Search + Performance Max campaigns
- Weekly bid and keyword optimisation
- Looker Studio ROAS dashboard
- Monthly performance call
Frequently asked questions
How much do I need to invest?
Minimum recommended €400–500/month media budget + €299/month management. Below that the algorithm doesn't have enough data to optimise.
Does it make sense if I'm already on Booking?
Yes. Booking runs Google Ads using your property name - capturing bookings that could be direct. Running your own Google Ads is defending your name.
How long until ROI?
First attributable bookings in 4–6 weeks. Positive ROI typically in 3 months if the site converts well.
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Ready to stop paying commissions?
Reply in under 4 business hours. Initial briefing always free.