Meta Ads for Short-Term Rentals
Instagram and Facebook ads that sell the destination as well as the property, shown to the right audiences, with return on ad spend measured per booking.
What we do
Ads that sell the experience
Short videos of the property and the region, because guests are choosing a holiday as much as a room.
Lookalikes of past guests
We use your previous guests' emails to build lookalike audiences of people with a similar profile.
Site retargeting
People who visited your site without booking see your ad on Instagram 3 days later.
Conversions API
Server-side tracking that works around iOS and ad-blocker limits.
What you get
- Business Manager, Pixel and Conversions API setup
- Monthly creative strategy
- New creatives every month, made from your photos and videos
- Ongoing management and optimisation
- Monthly report: direct bookings, the cost of each and next tests
Frequently asked questions
Does it work better than Google Ads for short-term rentals?
It works differently. Google reaches people who are already searching; Meta creates interest among people who weren't. Using both is ideal.
What's the minimum budget?
You can start with €100 to €150 a month in high season, paid by you directly to Meta. Our management starts with a Season Campaign: €249 for 8 weeks.
Do you produce video?
Yes. We edit videos from your property's photos and footage. For a professional shoot from scratch, there's a production add-on.
Related services
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