Free resource
The launch checklist for your short-term rental website
Everything you need ready before, during and after going live — in order, with nothing forgotten. Tick each step as you go.
9 stages - 40+ checks - printable
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1. Domain and identity
The foundation: an address of your own, in your name, that builds trust and stays with you forever.
2. Photos and content
Photos sell the stay before any words. It's the content investment with the highest return.
3. Booking engine
The piece that turns the site from a brochure into a sales channel: it lets the guest book and pay without leaving your domain.
4. Calendar sync (iCal)
What prevents the overbooking nightmare when you sell on the site and the OTAs at the same time.
5. Payments
Capturing the booking without capturing the payment leaves the sale half-done. Get paid directly, with no middleman holding it.
6. Legal: registration and data
Short-term rental is a regulated activity. The site has to reflect what the law requires.
7. Local and technical SEO
A site only converts if people reach it. SEO is what makes you show up when they search your area.
8. Google Business and channels
Where many guests first discover you — and the shortcut to reaching your site and booking direct.
9. Before you hit publish
The final round. Five minutes here prevents the first booking lost to one forgotten detail.
Tip: use your browser's Print and choose "Save as PDF" to keep the checklist offline.
All done? Then you have a site that isn't just a shop window — it's a direct-booking channel working for you, day and night.
Want us to do all this for you?
We build the site, set up the booking engine, sync the calendars and handle the SEO — so the only thing you check off this list is "done".