All comparisons
Channel comparison
Own site vs relying only on Booking and Airbnb.
OTAs bring real demand — and most hosts should stay on them. But relying only on them has a cost: commission per booking, forever, and visibility the algorithm decides. An own site gives you the channel you're missing.
Honest comparison
~/compare/site-proprio-vs-booking.md
Let's be honest: Booking and Airbnb work. They bring demand, international reach, and fill calendars that would otherwise sit empty. The overwhelming majority of hosts should keep using them — and we're not selling the fantasy of replacing them entirely. Anyone who tells you that you can drop the OTAs overnight is selling you an illusion.
The problem isn't using OTAs — it's relying only on them. Each Booking reservation costs between 10% and 25% commission (around 15% on average); on Airbnb, the current model charges hosts around 15.5%. And your visibility isn't yours: it depends on the ranking algorithm, which rewards conversion, reviews and fast replies, and penalises declines. The host doesn't control their position — they compete for it inside the platform's rules, every day.
An own site doesn't replace the OTAs: it complements them. It's the channel that cuts dependency and commission cost. The guest who found you through Booking can book directly with you next time — no commission, on your brand, with your data. Instead of paying 15% every time they return, you pay for the site once. That's the maths.
The two channels, side by side
Booking/Airbnb only
Own site (NossoSite)
Cost per booking
Booking: 10-25% commission (around 15% on average). Airbnb: about 15.5% to the host.
0% commission on direct bookings. You pay for the site once (€290 to €1,490).
Visibility
Decided by the ranking algorithm: conversion, reviews, response speed.
It's your channel: your own SEO, your own brand, no fighting other hosts for position.
Relationship with the guest
Mediated by the platform; the guest's data largely stays with it.
Direct. Capture the email, build loyalty and invite them back with no middleman.
The brand the guest sees
The platform's; your property is one more in a list of listings.
Yours. The site tells the property's story your way.
Who owns the channel
The platform. Rules, fees and visibility can change at any time.
You. The site, code and domain are yours, with no fee to exist.
What the OTAs do well (which is why you should stay on them)
They bring demand and international reach a new site doesn't have overnight.
They fill empty dates and expose you to millions of travellers.
The honest path is OTAs + a direct site together — not dropping the OTAs, but reducing your dependence on them.
When each channel makes sense
OTAs are irreplaceable for…
- Filling empty dates and gaining fast international exposure.
- Reaching new guests who don't know you yet.
- Getting started while your brand and direct channel gain traction.
An own site is essential for…
- Taking direct bookings with no commission per booking.
- Building repeat-guest loyalty and capturing their data on your brand.
- Reducing dependence on the algorithm and owning a channel that's truly yours.
Stay on the OTAs — you need them. But give yourself the channel you're missing: an own site that turns the Booking guest into a direct guest. Let's talk about how. No commitment.
PRICING
Clear packages, no small print.
Short-term rental website ready to receive direct bookings in 2 weeks. From €599 in the Professional package.
From€599Professional package · one-off payment
Essential
For those just starting out.
from €290
one-off payment
- Professional one-pager
- 1 language (PT or EN)
- Booking request form
- Google Business Profile setup
- RNT badge
- Delivery in 3 business days
Recomendado
Professional
For short-term rentals serious about direct bookings.
€599
one-off payment · most chosen
- Multi-page site (no page limit)
- Fully custom - no off-the-shelf templates
- Multilingual PT + EN + ES
- Direct booking engine with us
- Full on-page SEO (Google + Bing)
- Optimised Google Business Profile
- Schema.org LocalBusiness
- Domain and Hostinger/Vercel hosting (1 year)
- Delivery in 7 business days
Premium
Multi-property, channel manager integrated.
from €1,490
one-off payment · multi-property
- Multi-property site (up to 10 units)
- Multilingual PT + EN + ES + FR
- Advanced channel manager integration
- SEO editorial blog
- Advanced GMB + Maps optimisation
- Photo shoot (partnership)
- Email marketing setup
- Delivery in 14 business days
Monthly add-ons
Monthly costs depend on results and workload. Each case is unique - we talk before any commitment.
Maintenance & SEO
On requestSecurity updates, monitoring, continuous SEO and monthly report.
Ads Management
On requestGoogle Ads + Meta Ads, creatives, optimisation and reports. + media budget separate.
Social Media Management
On requestEditorial calendar, Instagram and Facebook posting, DM management and monthly report.
Content & Blog
On requestSEO-optimised articles - frequency adjusted to your goals.
Reply in under 4 business hours.
More questions? Talk via WhatsApp30-day guarantee
If the site is not live within the agreed deadline, we refund 50% of the investment. No questions asked.
PROCESS
From briefing to bookings, in 4 steps.
No empty promises, no elastic deadlines. You know exactly what you get and when.
- Step 01
Briefing
30 minutes understanding the property, target audience and local competition. We define booking goals.
01Step 01Briefing
30 minutes understanding the property, target audience and local competition. We define booking goals.
- 02Step 02
Proposal
Chosen package, deadline set, price closed. No surprises midway.
Step 02Proposal
Chosen package, deadline set, price closed. No surprises midway.
- Step 03
Build
Design, code, booking engine, multilingual. Daily follow-up via WhatsApp.
03Step 03Build
Design, code, booking engine, multilingual. Daily follow-up via WhatsApp.
- 04Step 04
Launch
Live domain, SSL, optimised Google Business Profile, management training. Ready to receive bookings.
Step 04Launch
Live domain, SSL, optimised Google Business Profile, management training. Ready to receive bookings.
FREQUENTLY ASKED
It's normal to have questions. Here are the main ones.
If yours isn't here, message us - reply in under 4 business hours.
No. We give you 1h of video training and WhatsApp support for everything - changing photos, updating prices, replying to guests. If you can use Instagram, you can use the dashboard.
Site live in 7 to 14 business days (depending on package). First direct bookings typically in the following 2-4 weeks - depending on the season and local SEO work.
Of course. We integrate calendars via iCal - a direct booking automatically blocks OTA availability and vice versa. No overbookings, no stress.
100% yours. Domain, code, photos, guest data - all in your name. You can take it to another provider at any time, no questions asked.
Hosting + domain: €60-80/year. Ongoing maintenance and SEO are optional (€30-90/month) - only if you want help, never required.
Yes, via Stripe or IfThenPay: international cards, MB WAY, Multibanco and reference. Money goes directly to your bank account.
We handle everything: proper privacy policy, no annoying cookie banner (we use Plausible without cookies), automatic receipts and visible RNT badge as legally required.
You have your own dashboard to change text, photos and prices without calling us - plus short video tutorials. For bigger changes (new page, redesign), WhatsApp support included.
Still have questions?
Reach us through your preferred channel - we reply in under 4 business hours.
LET'S TALK
Ready to stop paying commissions?
Reply in under 4 business hours. Initial briefing always free.